Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the United States work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Windham, Connecticut, then you’ve come to the right place.

“Hold up,” you may be thinking, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Windham or Connecticut?” Yes! We help entrepreneurs worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their enterprise and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Windham, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Help Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to assess brand protection before they launch or shortly thereafter. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you want to protect your company name, call us. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business owner. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the better your brand will thrive. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name. 
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a burger shop on the main drag of Windham} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours. 
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. There may be cases where people infringe on your trademark without realizing it. When an infringement occurs, sending a demand notice to the offender can make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit might be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Attorney Brian Russ is Here to Serve Windham} Creatives

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.