Brian Russ Law, Inc. is a California trademark law firm fixated on helping companies build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian hears the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Silver Lake, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark lawyer to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Silver Lake, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Empower Your Business?

Protecting brands is a trademark attorney’s primary role. Companies are in the best position to protect their brand if they take a proactive strategy. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive consumer engagement. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Attorney

The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. You should find a lawyer that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the USPTO rather than use-based state common law trademark rights. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco shop on the main drag of Silver Lake called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another company. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where businesses infringe on your trademark without realizing it. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. In other cases, where the infringer is purposefully You may need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits. 

Trademary Lawyer Brian Russ is Available to Serve Silver Lake Businesses

The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.