Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the United States of America work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Isla Vista, California, then you’ve come to the right place.

“Hang on now,” you may be saying, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Isla Vista or California?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Isla Vista, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Support Your Company?

A trademark attorney’s role is to help their clients protect their brands. A company is the best placed to protect its name and logo before or shortly after its launch. Our firm's seen many start-ups make the error of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. If you need to get the name of your company trademarked, give us a call. 

What To Look For In a Trademark Law Fim

The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger restaurant on the main drag of Isla Vista} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a brand new pub with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours. 
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. It's important to be aware of how your brand might be infringed on by businesses. When an infringement occurs, sending a demand letter to the offender can make them stop. If someone is purposefully You may need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits. 

Trademark Attorney Brian Russ is Excited to Serve Isla Vista} Creatives

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.