Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Beachwood, New Jersey, then you’ve come to the right place.
“Wait a second,” you may be saying, “I thought Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Beachwood or New Jersey?” Yes! We help entrepreneurs anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also learn more at our trademark-specific web presence at BrianTheTrademarkLawyer.com.
Beachwood’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Beachwood, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Business?
Protecting brands is a trademark lawyer's primary role. Companies are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen many start-ups make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. If you want to protect your business name, call us.
What To Look For In a Trademark Attorney
The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not true. Registering an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the United States Patent Trademark Office rather than time-based local common law trademark rights. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a burger shop on the main drag of Beachwood} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old restaurant on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. There may be cases where others infringe on your brand without realizing it. Sometimes, having a law firm send a cease-and-desist letter to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your business. A state lawsuit may be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Available to Serve Beachwood} Entrepreneurs
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.