Brian Russ Law, Inc. is a United States trademark law firm centered on helping companies build and protect their brands. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the United States of America work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Altadena, California, then you’ve come to the right place.
“Hold up,” you may be saying, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Altadena or California?” Yes! We help customers anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.
Altadena’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Altadena, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Company?
Protecting brands is a trademark lawyer's primary role. Businesses need to assess brand protection before they launch or shortly thereafter. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you want to protect your company name, call us.
What To Look For In a Trademark Lawyer
The best way a business entrepreneur can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog shop on the main drag of Altadena} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your name if someone infringes your brand. There are many cases where someone might innocently infringe your brand. Sometimes, having a attorney send a cease-and-desist notice to the infringer will make them stop. In other cases, where the offender is purposefully You might need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Excited to Serve Altadena} Companies
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.