Brian Russ Law, Inc. is a United States trademark law office centered on helping companies build and protect their brands. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the USA work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Lexington, Massachusetts, then you’ve come to the right place.
“Wait a second,” you may be wondering, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Lexington or Massachusetts?” Yes! We help businesses nationwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific web presence at BrianTheTrademarkLawyer.com.
Lexington’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark lawyer to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Lexington, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to weigh brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog shop on the main drag of Lexington} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. It's important to be aware of how your brand might be infringed on by businesses. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. willfully stealing your brand identity to make a profit, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Here to Serve Lexington} Companies
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.