Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the United States of America work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Levittown, New York, then you’ve come to the right place.
“Hang on now,” you may be wondering, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Levittown or New York?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

Levittown’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Levittown, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Company?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their brand if they take a proactive strategy. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Levittown} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old diner on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. There are many situations where someone might accidentally infringe your brand. In some cases, the infringer will stop when a lawyer sends a notice demanding that they stop. If someone is intentionally ripping off your trademark identity to make a profit, then you will need to take steps to stop them. You might need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Lawyer Brian Russ is Here to Serve Levittown} Businesses
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.