Brian Russ Law, Inc. is a United States trademark law office fixated on helping corporations build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Lakewood, New Jersey, then you’ve come to the right place.

“Hold up,” you may be wondering, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Lakewood or New Jersey?” Yes! We help clients nationwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also visit our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to assist give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Lakewood, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Empower Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Law Fim

The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than use-based local common law trademark rights. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Lakewood} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another person. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit might be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Lawyer Brian Russ is Excited to Serve Lakewood} Entrepreneurs

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.