Brian Russ Law, Inc. is a United States trademark legal firm focused on helping corporations build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Lakes, Alaska, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Lakes or Alaska?” Yes! We help entrepreneurs anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Lakes, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Help Your Company?

A trademark lawyer's job is to help their clients protect their brands. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. Give us a call if you want to lock down your business's name with federal trademark protection. 

What To Look For In a Trademark Law Fim

The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. The qualities you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than time-based local common law trademark rights. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Lakes} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a new pub with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another company. 
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. There may be cases where businesses infringe on your trademark without realizing it. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally copying your trademark identity to make money, then you will need to take steps to stop them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Attorney Brian Russ is Available to Serve Lakes} Creatives

The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.