Brian Russ Law, Inc. is a United States trademark law firm fixated on helping corporations build and protect their brands. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Lakeland, Tennessee, then you’ve come to the right place.
“Hold up,” you may be thinking, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Lakeland or Tennessee?” Yes! We help businesses worldwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
Lakeland’s Trademark Lawyer
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to advise give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Lakeland, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Business?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their name if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you want to protect your company name, call us.
What To Look For In a Trademark Attorney
Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal counsel for your trademark is the experience of the attorney, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Lakeland} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. It's important to be aware of how your trademark might be infringed on by others. Sometimes, having a attorney send a cease-and-desist notice to the infringer will make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Excited to Serve Lakeland} Businesses
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.