Brian Russ Law, Inc. is a United States trademark law firm fixated on helping businesses build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Lake Grove, New York, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Lake Grove or New York?” Yes! We help customers nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.

Lake Grove’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Lake Grove, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to assess brand protection before they launch or shortly thereafter. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive customer engagement. Give us a call if you want to lock down your company’s brand with federal trademark protection.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a sandwich restaurant on the main drag of Lake Grove} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by others. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. If your brand is being purposefully You might need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Excited to Serve Lake Grove} Creatives
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.