Brian Russ Law, Inc. is a United States trademark law firm fixated on helping corporations build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Laguna Niguel, California, then you’ve come to the right place.
“Hold up,” you may be thinking, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Laguna Niguel or California?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.
Laguna Niguel’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Laguna Niguel, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Business?
Protecting brands is a trademark attorney’s primary role. Companies need to assess brand protection before they launch or shortly thereafter. Our firm's seen many businesses make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. If you want to protect your business name, call us.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a burger restaurant on the main drag of Laguna Niguel} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a year-old diner with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your brand if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by people. When an infringement occurs, sending a demand letter to the offender can make them stop. If someone is intentionally copying your brand identity to make a profit, then you will need to take steps to stop them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Here to Serve Laguna Niguel} Companies
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.