Brian Russ Law, Inc. is a United States trademark legal firm focused on helping corporations build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the United States of America work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Kennesaw, Georgia, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Kennesaw or Georgia?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also learn more at our trademark-specific web presence at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Kennesaw, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Help Your Company?

Protecting brands is a trademark attorney’s primary role. Businesses need to consider brand protection before they launch or shortly thereafter. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. Give us a call if you want to lock down your business's brand with federal trademark protection. 

What To Look For In a Trademark Law Fim

The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from litigation. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name. 
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a hamburger shop on the main drag of Kennesaw} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new restaurant on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a strategy on what to do if someone infringes your brand. There may be cases where people infringe on your trademark without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. If someone is purposefully A state lawsuit may be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Lawyer Brian Russ is Here to Serve Kennesaw} Businesses

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.