Brian Russ Law, Inc. is a United States trademark law office fixated on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Joliet, Illinois, then you’ve come to the right place.
“Hang on now,” you may be wondering, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Joliet or Illinois?” Yes! We help customers nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.
Joliet’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Joliet, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Company?
Protecting brands is a trademark lawyer's primary role. Companies are in the best position to protect their brand if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Law Fim
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. The things you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from litigation. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a taco restaurant on the main drag of Joliet} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. Sometimes, having a attorney send a demand letter to the infringer will make them stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your business. A federal lawsuit could be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Here to Serve Joliet} Companies
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.