Brian Russ Law, Inc. is a United States trademark legal firm centered on helping businesses build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Johnson City, New York, then you’ve come to the right place.
“Hold up,” you may be wondering, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Johnson City or New York?” Yes! We help customers anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.
Johnson City’s Trademark Lawyer
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Johnson City, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Business?
Protecting brands is a trademark lawyer's primary role. Companies are in the best position to protect their logo if they take a proactive strategy. Our firm's seen many start-ups make the oversight of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Attorney
Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. The things you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than time-based state common law trademark rights. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a sandwich restaurant on the main drag of Johnson City} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new restaurant on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still tricky – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your trademark. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Available to Serve Johnson City} Entrepreneurs
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.