Brian Russ Law, Inc. is a United States trademark legal firm centered on helping corporations build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Janesville, Pennsylvania, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I thought Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Janesville or Pennsylvania?” Yes! We help clients worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Janesville, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Empower Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you need to get the name of your company trademarked, give us a call. 

What To Look For In a Trademark Law Fim

The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The traits you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Janesville} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. There are many situations where someone might innocently infringe your brand. In some cases, the infringer will stop when a attorney sends a notice demanding that they stop. If someone is intentionally copying your trademark identity to make money, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Lawyer Brian Russ is Here to Serve Janesville} Entrepreneurs

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.