Brian Russ Law, Inc. is a United States trademark legal firm centered on helping companies build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Imperial Beach, California, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Imperial Beach or California?” Yes! We help businesses worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
Imperial Beach’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Imperial Beach, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Business?
Protecting brands is a trademark attorney’s primary role. Companies are in the best position to protect their logo if they take a proactive strategy. Our firm's seen many companies make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Lawyer
The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The best way to protect a name is to gain federal trademark registration. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Imperial Beach} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. An even more common – and still hard – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There are many situations where someone might accidentally infringe your brand. When an infringement occurs, sending a demand notice to the offender can make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Excited to Serve Imperial Beach} Businesses
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.