Brian Russ Law, Inc. is a United States trademark law office centered on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Hollister, California, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Hollister or California?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also visit our trademark-specific website at BrianTheTrademarkLawyer.com.

Hollister’s Trademark Lawyer
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to help give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Hollister, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help companies protect their brand. Businesses are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen so many businesses drop tens of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco shop on the main drag of Hollister} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There are many situations where someone might innocently infringe your brand. Sometimes, having a law firm send a demand letter to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. You may need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Lawyer Brian Russ is Available to Serve Hollister} Creatives
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.