Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Highview, Kentucky, then you’ve come to the right place.
“Wait a second,” you may be saying, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Highview or Kentucky?” Yes! We help entrepreneurs nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also visit our trademark-specific site at BrianTheTrademarkLawyer.com.
Highview’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Highview, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Business?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to assess brand protection before they launch or shortly thereafter. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Attorney
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog shop on the main drag of Highview} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a brand new diner with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. An even more common – and still frustrating – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There may be cases where people infringe on your brand without realizing it. Sometimes, having a attorney send a demand letter to the infringer will make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Attorney Brian Russ is Available to Serve Highview} Entrepreneurs
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.