Brian Russ Law, Inc. is a United States trademark law firm focused on helping companies build and protect their brands. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Hershey, Pennsylvania, then you’ve come to the right place.
“Hang on now,” you may be wondering, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Hershey or Pennsylvania?” Yes! We help entrepreneurs worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings. Also visit our trademark-specific web presence at BrianTheTrademarkLawyer.com.
Hershey’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Hershey, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Business?
A trademark lawyer's role is to help their clients protect their brands. A company is the best placed to protect its logo before or shortly after its launch. Our firm's seen many companies make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Lawyer
The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a taco restaurant on the main drag of Hershey} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still difficult – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. It's important to be aware of how your brand might be infringed on by people. Sometimes, having a lawyer send a cease-and-desist notice to the infringer will make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your brand. You might need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Ready to Serve Hershey} Companies
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.