Brian Russ Law, Inc. is a United States trademark legal firm centered on helping corporations build and protect their brands. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the United States work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Helena, Arkansas, then you’ve come to the right place.
“Wait a second,” you may be wondering, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Helena or Arkansas?” Yes! We help businesses worldwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

Helena’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Helena, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Business?
A trademark attorney’s job is bedeviling simple - to help companies protect their brand. Companies are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. Give us a call if you want to lock down your company’s brand with federal trademark protection.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. You should find an attorney that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a sandwich shop on the main drag of Helena} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your brand. There may be cases where others infringe on your trademark without realizing it. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your business. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Available to Serve Helena} Businesses
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.