Brian Russ Law, Inc. is a United States trademark law firm centered on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Helena, Alabama, then you’ve come to the right place.

“Hang on now,” you may be wondering, “I thought Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Helena or Alabama?” Yes! We help entrepreneurs anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Helena, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Help Your Business?

Protecting brands is a trademark attorney’s primary role. A company is the best placed to protect its logo before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you want to protect your business name, call us. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business entrepreneur. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. #s# If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog shop on the main drag of Helena} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new diner on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. There may be cases where others infringe on your trademark without realizing it. In some cases, the infringer will stop when a attorney sends a notice demanding that they stop. willfully ripping off your trademark identity to make money, then you will need to take steps to stop them. You may need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits. 

Trademark Lawyer Brian Russ is Ready to Serve Helena} Creatives

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.