Brian Russ Law, Inc. is a United States trademark law firm focused on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Harrisonburg, Virginia, then you’ve come to the right place.
“Hang on now,” you may be wondering, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Harrisonburg or Virginia?” Yes! We help clients nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.
Harrisonburg’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. You can hire a trademark attorney to advise give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Harrisonburg, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Business?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their name if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. If you want to protect your business name, call us.
What To Look For In a Trademark Lawyer
The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The traits you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find a lawyer that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco restaurant on the main drag of Harrisonburg} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a year-old restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. There are many cases where someone might innocently infringe your trademark. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit might be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Available to Serve Harrisonburg} Creatives
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.