Brian Russ Law, Inc. is a United States trademark legal firm centered on helping companies build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Hamilton Square, New Jersey, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Hamilton Square or New Jersey?” Yes! We help entrepreneurs worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
Hamilton Square’s Trademark Lawyer
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Hamilton Square, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Business?
A trademark attorney’s role is to help their clients protect their brands. Companies need to assess brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the error of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. Give us a call if you want to lock down your company’s name with federal trademark protection.
What To Look For In a Trademark Lawyer
The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. #s# So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a sandwich shop on the main drag of Hamilton Square} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. Sometimes, having a attorney send a cease-and-desist letter to the infringer will make them stop. If someone is intentionally copying your trademark identity to make a profit, then you will need to take steps to stop them. You might need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Excited to Serve Hamilton Square} Creatives
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.