Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Hālawa Heights, Hawaii, then you’ve come to the right place.
“Wait a second,” you may be saying, “I thought Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Hālawa Heights or Hawaii?” Yes! We help businesses worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific web presence at BrianTheTrademarkLawyer.com.

Hālawa Heights’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark attorney to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Hālawa Heights, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. A business is the best placed to protect its brand before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you want to protect your company name, call us.
What To Look For In a Trademark Lawyer
The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. The traits you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a sandwich shop on the main drag of Hālawa Heights} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old diner with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There are many cases where someone might innocently infringe your brand. Sometimes, having a lawyer send a cease-and-desist letter to the infringer will make them stop. If someone is purposefully You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Ready to Serve Hālawa Heights} Businesses
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.