Brian Russ Law, Inc. is a United States trademark legal firm centered on helping businesses build and protect their brands. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Greeley, Colorado, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Greeley or Colorado?” Yes! We help entrepreneurs anywhere with trademark registration support services. The USPTO allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

Greeley’s Trademark Lawyer
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark attorney to help give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Greeley, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Business?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. A business is the best placed to protect its brand before or shortly after its launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Attorney
The best way a business entrepreneur can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger restaurant on the main drag of Greeley} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a strategy on what to do if someone infringes your brand. It's important to be aware of how your brand might be infringed on by people. When an infringement occurs, sending a demand letter to the offender can make them stop. If your brand is being purposefully A federal lawsuit may be necessary to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Attorney Brian Russ is Excited to Serve Greeley} Creatives
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.