Brian Russ Law, Inc. is a United States trademark law office fixated on helping companies build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Yucaipa, California, then you’ve come to the right place.
“Hold up,” you may be saying, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Yucaipa or California?” Yes! We help clients anywhere with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.
Yucaipa’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Yucaipa, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help businesses protect their brand. Companies need to assess brand protection before they launch or shortly thereafter. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. If you want to protect your business name, call us.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. The things you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger restaurant on the main drag of Yucaipa} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old diner on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. In some cases, the infringer will stop when a lawyer sends a letter demanding that they stop. willfully stealing your trademark identity to make themselves rich, then you will need to take steps to stop them. You might need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Excited to Serve Yucaipa} Entrepreneurs
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.