Trademark Lawyer for Yountville, California

Brian Russ Law, Inc. is a California trademark legal firm fixated on helping corporations build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the Golden State work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Yountville, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Yountville entrepreneurs protect their brand and business.

Yountville’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Yountville, like Brian Russ Law, Inc.

How Can a Trademark Attorney Support Your Business?

A trademark attorney’s role is to help their clients protect their brands. Businesses are in the best position to protect their brand if they take a proactive strategy. Our firm's seen many start-ups make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. If you need to get the name of your company trademarked, give us a call.

What To Look For In a Trademark Law Fim

The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger restaurant on the main drag of Yountville called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a strategy in place to protect your brand if someone infringes your brand. It's important to be aware of how your brand might be infringed on by businesses. Sometimes, having a attorney send a cease-and-desist notice to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your business. You could need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademary Attorney Brian Russ is Excited to Serve Yountville Businesses

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.

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