Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Wyndham, Virginia, then you’ve come to the right place.
“Wait a second,” you may be saying, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Wyndham or Virginia?” Yes! We help entrepreneurs anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.

Wyndham’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark attorney to help give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Wyndham, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Company?
Protecting brands is a trademark lawyer's primary role. Businesses need to consider brand protection before they launch or shortly thereafter. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target consumers. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than time-based local common law trademark rights. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Wyndham} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by others. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. If someone is intentionally stealing your trademark identity to make a profit, then you will need to take steps to stop them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Excited to Serve Wyndham} Businesses
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.