Brian Russ Law, Inc. is a United States trademark law office centered on helping companies build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the USA work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Wixom, Michigan, then you’ve come to the right place.
“Hold up,” you may be saying, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Wixom or Michigan?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also visit our trademark-specific site at BrianTheTrademarkLawyer.com.
Wixom’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Wixom, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Company?
Protecting brands is a trademark lawyer's primary role. A business is the best placed to protect its name before or shortly after its launch. Our firm's seen many companies make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you want to protect your business name, call us.
What To Look For In a Trademark Attorney
The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your company will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a burger restaurant on the main drag of Wixom} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a brand new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still frustrating – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. In some cases, the infringer will stop when a lawyer sends a notice demanding that they stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You might need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Available to Serve Wixom} Companies
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.