Brian Russ Law, Inc. is a United States trademark law firm fixated on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Wilmington, North Carolina, then you’ve come to the right place.
“Hold up,” you may be saying, “I thought Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Wilmington or North Carolina?” Yes! We help clients anywhere with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.
Wilmington’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Wilmington, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Businesses need to assess brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you want to protect your company name, call us.
What To Look For In a Trademark Law Fim
The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog shop on the main drag of Wilmington} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still hard – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. It's important to be aware of how your trademark might be infringed on by businesses. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your brand. You might need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Ready to Serve Wilmington} Businesses
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.