Brian Russ Law, Inc. is a California trademark law office centered on helping companies build and protect their brands and their business. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Willowbrook, then you’ve come to the right place.
Willowbrook’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Willowbrook, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Business?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the best position to protect their logo if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Lawyer
The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a burger shop on the main drag of Willowbrook called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. There are many cases where someone might accidentally infringe your trademark. In some cases, the infringer will stop when a lawyer sends a notice demanding that they stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Here to Serve Willowbrook Companies
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.