Brian Russ Law, Inc. is a California trademark law office focused on helping businesses build and protect their brands and their business. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian hears the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Wildomar, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Wildomar’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. You can hire a trademark attorney to assist give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Wildomar, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Empower Your Business?
Protecting brands is a trademark lawyer's primary role. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen many companies make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is important for startups, especially those that depend on their branding to engage users. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Attorney
The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a sandwich restaurant on the main drag of Wildomar called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still difficult – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your name if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. willfully and maliciously exploited, you need to take appropriate measures to protect your business. You may need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Attorney Brian Russ is Here to Serve Wildomar Entrepreneurs
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.