Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Whitestone, New York, then you’ve come to the right place.

“Hold up,” you may be wondering, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Whitestone or New York?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. You can hire a trademark attorney to assist give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Whitestone, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Help Your Company?

A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Businesses are in the best position to protect their brand if they take a proactive strategy. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you need to get the name of your company trademarked, give us a call. 

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business entrepreneur. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not true. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a burger restaurant on the main drag of Whitestone} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours. 
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by businesses. In some cases, the infringer will stop when a lawyer sends a letter demanding that they stop. If someone is purposefully You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Attorney Brian Russ is Available to Serve Whitestone} Entrepreneurs

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.