Brian Russ Law, Inc. is a United States trademark legal firm focused on helping corporations build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Whitehall Township, Pennsylvania, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Whitehall Township or Pennsylvania?” Yes! We help businesses nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific web presence at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their enterprise and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Whitehall Township, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Empower Your Company?

A trademark attorney’s job is to help their clients protect their brands. A company is the best placed to protect its logo before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Law Fim

The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a hamburger shop on the main drag of Whitehall Township} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a brand new diner with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another company. 
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. It's important to be aware of how your brand might be infringed on by people. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees. 

Trademark Attorney Brian Russ is Excited to Serve Whitehall Township} Entrepreneurs

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.