Brian Russ Law, Inc. is a United States trademark legal firm centered on helping corporations build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Wheat Ridge, Colorado, then you’ve come to the right place.
“Wait a second,” you may be saying, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Wheat Ridge or Colorado?” Yes! We help entrepreneurs nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
Wheat Ridge’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Wheat Ridge, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
A trademark lawyer's role is to help their clients protect their brands. Businesses are in the best position to protect their name if they take a proactive strategy. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Lawyer
The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from litigation. This is not accurate. Registering an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the USPTO rather than use-based state common law trademark rights. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog restaurant on the main drag of Wheat Ridge} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new diner on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still tricky – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. There are many cases where someone might accidentally infringe your brand. In some cases, the infringer will stop when a lawyer sends a letter demanding that they stop. If someone is intentionally copying your brand identity to make themselves rich, then you will need to take steps to stop them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Available to Serve Wheat Ridge} Entrepreneurs
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.