Brian Russ Law, Inc. is a United States trademark law firm centered on helping companies build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the USA work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Weston, Wisconsin, then you’ve come to the right place.
“Hold up,” you may be saying, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Weston or Wisconsin?” Yes! We help entrepreneurs nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Weston’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to assist give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Weston, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help businesses protect their brand. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many companies make the oversight of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. Give us a call if you want to lock down your business's name with federal trademark protection.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from dispute. This is not accurate. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Weston} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a brand new pub with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still difficult – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by businesses. Sometimes, having a lawyer send a cease-and-desist notice to the infringer will make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Available to Serve Weston} Creatives
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.