Brian Russ Law, Inc. is a California trademark law firm fixated on helping companies build and protect their brands and their business. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Westmorland, then you’ve come to the right place.
Westmorland’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Westmorland, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Company?
A trademark attorney’s job is bedeviling simple - to help companies protect their brand. Businesses need to consider brand protection before they launch or shortly thereafter. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. Give us a call if you want to lock down your business's name with federal trademark protection.
What To Look For In a Trademark Law Fim
The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Westmorland called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still difficult – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There are many cases where someone might innocently infringe your brand. Sometimes, having a law firm send a cease-and-desist letter to the infringer will make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. A state lawsuit could be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Attorney Brian Russ is Here to Serve Westmorland Entrepreneurs
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.