Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping corporations build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Westmont, Illinois, then you’ve come to the right place.
“Hang on now,” you may be wondering, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Westmont or Illinois?” Yes! We help customers nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.
Westmont’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Westmont, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Company?
A trademark lawyer's job is bedeviling simple - to help creatives protect their brand. Companies are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen many companies make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from dispute. This is not true. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The most prudent way to protect a name is to receive federal trademark registration. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Westmont} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. willfully stealing your trademark identity to make money, then you will need to take steps to stop them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Ready to Serve Westmont} Businesses
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.