Brian Russ Law, Inc. is a United States trademark law office focused on helping corporations build and protect their brands. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the United States work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Westchester, Connecticut, then you’ve come to the right place.

“Hang on now,” you may be saying, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Westchester or Connecticut?” Yes! We help clients anywhere with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Westchester, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Empower Your Business?

Protecting brands is a trademark attorney’s primary role. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. Give us a call if you want to lock down your business's brand with federal trademark protection. 

What To Look For In a Trademark Lawyer

The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. The things you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco shop on the main drag of Westchester} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a brand new restaurant with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. There are many cases where someone might accidentally infringe your brand. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your bottom line. You could need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits. 

Trademark Lawyer Brian Russ is Ready to Serve Westchester} Companies

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.