Brian Russ Law, Inc. is a California trademark law firm focused on helping businesses build and protect their brands and their business. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in West Whittier-Los Nietos, then you’ve come to the right place.
West Whittier-Los Nietos’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting bothered with the intricacies of trademark law, which should be left to a trademark lawyer. You can hire a trademark attorney to assist give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in West Whittier-Los Nietos, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Business?
Protecting brands is a trademark attorney’s primary role. Businesses are in the best position to protect their name if they take a proactive strategy. Our firm's seen many start-ups make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. If you want to protect your business name, call us.
What To Look For In a Trademark Law Fim
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the better your business will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a hot dog restaurant on the main drag of West Whittier-Los Nietos called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your brand. It's important to be aware of how your brand might be infringed on by businesses. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. If someone is intentionally copying your brand identity to make a profit, then you will need to take steps to stop them. You may need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Attorney Brian Russ is Here to Serve West Whittier-Los Nietos Businesses
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.