Brian Russ Law, Inc. is a United States trademark legal firm focused on helping companies build and protect their brands. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the USA work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in West Valley City, Utah, then you’ve come to the right place.
“Hold up,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in West Valley City or Utah?” Yes! We help entrepreneurs nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
West Valley City’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. You can hire a trademark lawyer to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in West Valley City, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Business?
Protecting brands is a trademark lawyer's primary role. A business is the best placed to protect its name before or shortly after its launch. Our firm's seen many start-ups make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you want to protect your company name, call us.
What To Look For In a Trademark Attorney
The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of West Valley City} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old diner on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. There may be cases where people infringe on your brand without realizing it. In some cases, the infringer will stop when a law firm sends a letter demanding that they stop. In other cases, where the infringer is purposefully A state lawsuit could be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Excited to Serve West Valley City} Businesses
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.