Brian Russ Law, Inc. is a California trademark legal firm fixated on helping corporations build and protect their brands and their business. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in West Sacramento, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their corporation and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to assist give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in West Sacramento, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Empower Your Company?

Protecting brands is a trademark lawyer's primary role. Companies are in the best position to protect their brand if they take a proactive strategy. Our firm's seen many businesses make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. If you need to get the name of your business trademarked, give us a call. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the better your business will thrive. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not correct. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of West Sacramento called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a year-old restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. An even more common – and still hard – situation is what to do if your name brand name was federally protected by a third party before you started using yours. 
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by people. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. willfully ripping off your trademark identity to make a profit, then you will need to take steps to stop them. A state lawsuit could be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademary Lawyer Brian Russ is Available to Serve West Sacramento Entrepreneurs

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.