Trademark Lawyer for West Hollywood, California

Brian Russ Law, Inc. is a California trademark law firm fixated on helping corporations build and protect their brands and their business. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across California work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in West Hollywood, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping West Hollywood entrepreneurs protect their brand and business.

West Hollywood’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in West Hollywood, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Help Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. A company is the best placed to protect its name before or shortly after its launch. Our firm's seen many businesses make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. Give us a call if you want to lock down your company’s brand with federal trademark protection.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger restaurant on the main drag of West Hollywood called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a brand new pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still frustrating – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a plan on what to do if someone infringes your brand. There are many cases where someone might innocently infringe your brand. When an infringement occurs, sending a demand letter to the offender can make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. A state lawsuit could be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Attorney Brian Russ is Ready to Serve West Hollywood Businesses

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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