Trademark Law Firm for West Carson, California

Brian Russ Law, Inc. is a California trademark legal firm fixated on helping corporations build and protect their brands and their business. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in West Carson, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping West Carson entrepreneurs protect their brand and business.

West Carson’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in West Carson, like Brian Russ Law, Inc.

How Can a Trademark Attorney Support Your Business?

A trademark lawyer's job is bedeviling simple - to help businesses protect their brand. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Attorney

The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of West Carson called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another organization.

3. INFRINGEMENT STRATEGY.

It is important to have a playbook in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by others. In some cases, the infringer will stop when a attorney sends a notice demanding that they stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your trademark. A state lawsuit could be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Lawyer Brian Russ is Ready to Serve West Carson Companies

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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