Brian Russ Law, Inc. is a California trademark law firm centered on helping corporations build and protect their brands and their business. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Walnut Park, then you’ve come to the right place.
Walnut Park’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Walnut Park, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Company?
A trademark attorney’s role is to help their clients protect their brands. Businesses are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive consumer engagement. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Lawyer
The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from dispute. This is not accurate. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco shop on the main drag of Walnut Park called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new diner on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by people. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Available to Serve Walnut Park Businesses
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.