Brian Russ Law, Inc. is a California trademark legal firm fixated on helping companies build and protect their brands and their business. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Venice Beach, then you’ve come to the right place.
Venice Beach’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Venice Beach, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you want to protect your business name, call us.
What To Look For In a Trademark Attorney
Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a sandwich shop on the main drag of Venice Beach called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still hard – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. It's important to be aware of how your brand might be infringed on by others. When an infringement occurs, sending a demand letter to the offender can make them stop. willfully stealing your brand identity to make money, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademary Lawyer Brian Russ is Here to Serve Venice Beach Companies
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.