Brian Russ Law, Inc. is a California trademark law office focused on helping businesses build and protect their brands and their business. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian hears the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Valley Springs, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Valley Springs’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Valley Springs, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Business?
A trademark attorney’s role is to help their clients protect their brands. Companies are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive customer engagement. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Valley Springs called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your brand. There are many cases where someone might innocently infringe your trademark. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You might need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademary Attorney Brian Russ is Here to Serve Valley Springs Entrepreneurs
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.