Trademark Law Firm for Val Verde, California

Brian Russ Law, Inc. is a California trademark legal firm centered on helping businesses build and protect their brands and their business. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Val Verde, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Val Verde entrepreneurs protect their brand and business.

Val Verde’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Val Verde, like Brian Russ Law, Inc.

How Can a Trademark Attorney Empower Your Company?

Protecting brands is a trademark attorney’s primary role. Businesses are in the best position to protect their name if they take a proactive strategy. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Law Fim

The best way a business entrepreneur can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size business in any industry across the world secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not accurate. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the United States Patent Trademark Office rather than time-based state common law trademark rights. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a burger shop on the main drag of Val Verde called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still frustrating – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a plan in place to protect your brand if someone infringes your brand. It's important to be aware of how your brand might be infringed on by people. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.

Trademary Lawyer Brian Russ is Ready to Serve Val Verde Companies

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.

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