Trademark Attorney for Union City, California

Brian Russ Law, Inc. is a California trademark law office focused on helping corporations build and protect their brands and their business. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Union City, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Union City entrepreneurs protect their brand and business.

Union City’s Trademark Attorney

AS SEEN ON
AND OVER 450 NEWS SITES
Verified by BrandPush.co

What Is A Trademark Attorney?

Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Union City, like Brian Russ Law, Inc.

How Can a Trademark Attorney Support Your Company?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Law Fim

The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The best way to protect a name is to receive federal trademark registration. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Union City called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. An even more common – and still difficult – situation is what to do if your name brand name was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a playbook on what to do if someone infringes your brand. It's important to be aware of how your brand might be infringed on by others. In some cases, the infringer will stop when a lawyer sends a letter demanding that they stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit might be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Attorney Brian Russ is Ready to Serve Union City Businesses

The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

search previous next tag category expand menu location phone mail time cart zoom edit close